top of page
marketingdigileap

The Evolution of Craft Beer Packaging: Cans vs. Bottles



Brewery-style Craft beverages are not just for storage purposes; they are artistic expressions that communicate the brand message of the specific beverage and improve one’s experience while drinking it. Packaging contributes largely to the taste of beer as well as its preservation; hence, it is important.


In addition, bottles were used by most breweries until recently. However, there has been a rise in the use of cans, which has sparked a debate over which method is better. This discussion will converge on the development of craft beer packaging from cans to bottles by looking at their merits and demerits.


A Brief History of Craft Beer Packaging


The craft beer movement has long been associated with bottles, representing traditional brewing methods and heritage. In the early days, most craft beers were available in glass bottles because they were easy to source and widely accepted by customers. Moreover, bottles also preserved the quality of the beer while giving it a sophisticated appearance.


However, a major turning point in the craft beer industry came when cans were introduced. Initially, cans were looked upon as cheap or low-quality packaging options, but that perception began to change as technology improved. More breweries began to recognize the advantages of cans, including their durability and ability to block light; hence, they started becoming more popular and a serious rival for bottles.


Bottles: Tradition, Aesthetic & Flavor


Bottles are frequently perceived as the reflection of culture within the beer world. Many customers associate glass containers with a high level of craftsmanship, and a bottle’s aesthetic appeal cannot be ignored. Elegant designs, elaborate labels, and their own weight are some of the characteristics that make glass bottles add value to enjoying a crafted drink that is local. Some say that bottles tend to be more flavor-preserving than cans, especially concerning certain types of beer requiring aging. They can be re-sealed with caps or corks, increasing their consumption flexibility.


In terms of environmental effects, although they can be recycled, this requires much more energy than say aluminum cans or plastic ones. In addition, these types of bottles are quite heavy, therefore hard to transport over long distances.


Cans: Innovation, Portability & Freshness


Generally, cans are a great way of enabling transport for beer when going on a camping trip with friends or family, going for a picnic, or even to the beach since they can fit in bags and do not break easily. Moreover, their compact design increases portability, allowing people to travel with them without any issues. 


Besides being more portable than bottles, packagings have less chance of breaking during transportation, hence ensuring the safety of beers inside them and thus avoiding wastage of such beverages due to spillage. However, there have been some accusations against the manufacturers that have been operating without ethical principles and thus harming the environment, including deforestation, among others, but now things are changing when talking about canned products.


By blocking off 100 percent light from penetrating them, these cans preserve beer freshness for long periods, avoiding spoiling tastes such as skunky-flavored ones associated primarily with IPA, especially when exposed to daylight over extended periods. 


Another advantage is that currently, cans are becoming much greener than before since aluminum can be recycled repeatedly while being initially produced, utilizing less energy than it takes to produce new ones. Therefore, many breweries opt for packing beers in aluminum instead of glass bottles because it is more environmentally friendly.


Cans vs. bottles: consumer preferences


Bottles show better quality and taste-preserving attributes than cans, especially when it comes to long-term storage. Additionally, bottled beer is often considered superior in taste compared to canned beer. This can be attributed to the selection of better materials used in making bottles as compared to those used for cans. People who drink this way are then considered to be beer connoisseurs who usually consider the bottle above everything else, even if they do support bottle-conditioned beers. 


Craft beer producers also have to keep up with this trend if they want to maintain their position in the market by making cans that cater to every customer possible depending on their social activities associated with drinking beer. Furthermore, craft brewers must understand and respect consumer behavior regarding packaging, while also considering legal factors like age restrictions, especially in close-knit communities.


Conclusion: The Future of Craft Beer Packaging


The beer packaging business is also on the move because cans and bottles shall live together for some time to come as there are benefits of each that attract different groups of consumers. For instance, traditionalists who care deeply about aesthetics and flavor retention will likely stick to using bottles as their containers of choice. However, the portable nature and toughness of cans are likely going to keep them at the top in terms of beer packaging today.


Conclusively, there is no clear winner when it comes to the cans versus bottles debate. Factors such as beer style, brand positioning, or even consumer preference will determine which packaging method prevails. There could be more creativity in packing approaches for brewing companies while sustainability takes center stage in this regard. 


4 views0 comments

Comments


bottom of page